On our next stop in the brand strategy process, we’ll line up everything we’ve learned about your business and compare you to your competitors. In other words, we’ll assess the landscape.

You think you need to be on TV. Your logo is really colorful and you have a killer original brand mascot. But, your business tends to only interest a very specialized target market. You see the problem? Not every medium is appropriate for every product, service or company. During this step in the brand strategy process, we take what we want to say (your Vibrant Brand Personality) and determine how and where it’ll best reach your audience.

It’s finally here–the step in the brand strategy process where we unleash the creatives! The million-dollar question after all the caffeinated creatives execute their best work, no matter the budget: is if its working? Even in the age of social media and viral marketing, brands don’t “happen” overnight. Likewise for booming sales. Once we launch, our road trip isn’t over. We keep a close eye on all the marketing activity and gauge what’s taking hold, what’s not and where we can enhance.